PUML: The Fitness Revolution Incentivizing Movement
Gold Coast company PUML is revolutionizing the fitness industry with its innovative move-to-earn game that rewards users for getting off the couch and getting active. This Web3 fitness obsession is not only gaining popularity globally but also making significant headway in incentivizing groups that are traditionally disengaged with physical activity.
PUML operates a corporate wellness platform that gamifies health and wellbeing to support high-performing teams and healthier, happier employees. However, it's the direct-to-consumer portal that is truly innovative, offering novel incentives such as cryptocurrency and non-fungible tokens (NFTs) to motivate users to prioritize their fitness.
One of PUML's most impactful initiatives is the Women in Sport campaign, aimed at encouraging girls and women aged 14 to 24 to take up physical exercise. Research has shown that this age group is at the highest risk of disengaging with sports and physical activity, making PUML's efforts crucial in promoting a healthy and active lifestyle.
CEO and founder Damien King highlighted the company's mission to incentivize people to complete healthy challenges, offering rewards like discount codes, merchandise, NFTs, and cryptocurrency for being active. By linking users with elite athletes, brands, challenges, and rewards, PUML is empowering Gen Y, girls, and women to prioritize their health and fitness.
With support from the Queensland government and collaborations with Australian sporting organizations, PUML is making a significant impact on the fitness industry. The program has already been embraced by major corporate players and is positioned to expand globally, with a focus on helping individuals establish a regular exercise routine.
PUML's unique approach to fitness, coupled with its commitment to promoting health and wellbeing, is not only changing the way people engage with physical activity but also paving the way for a healthier and more active future. As the company continues to grow and expand its reach, it is poised to make a lasting impact on the global fitness landscape.