Marriott's Ritz-Carlton Yacht Collection is setting sails once again, this time with the launch of their second yacht, Ilma, in September 2024. With the inaugural voyage right around the corner, the luxury hospitality brand is gearing up to showcase their exceptional service and unforgettable experiences on the open seas.
Tina Edmundson, President of Luxury at Marriott International, and Jim Murren, CEO of Ritz-Carlton Yacht Collection, provide exclusive insights into the new launch and what sets their yachts apart from traditional cruise ships and private superyachts. Edmundson reveals that Marriott has been eyeing the yachting space for a decade, recognizing the growing trend of travelers seeking unique experiences over material possessions. The all-inclusive and seamless luxury experience offered on the yachts aims to keep guests within the Marriott ecosystem.
Murren emphasizes the distinction between cruise ships and yachts, highlighting the intimate and exclusive atmosphere on board the Ritz-Carlton yachts. With a focus on personalized service, high-quality amenities, and educational and culturally enriching itineraries, the Ritz-Carlton Yacht Collection aims to provide a one-of-a-kind experience for discerning guests.
Reflecting on their first year of sailings with the yacht Evrima, the team has learned the importance of providing evening entertainment and enriching onshore experiences for guests. With the upcoming itineraries for Ilma and future yachts, such as sailing in the Baltic and Asia Pacific regions, the Ritz-Carlton Yacht Collection continues to push the boundaries of luxury travel.
With a mix of bookable sailings and private charters, the collection offers a versatile experience for guests, including corporate charters and exclusive events. As the brand looks towards future growth and expansion, they remain committed to providing unparalleled service and unforgettable experiences on the high seas.
From tackling the challenges of operating a ‘floating' hotel to adapting their learnings to new ventures like the upcoming Ritz-Carlton all-inclusive in Costa Rica, the team at Marriott's Ritz-Carlton Yacht Collection is paving the way for a new era of luxury travel. Join them onboard Ilma for a truly unforgettable experience that combines the best of land and sea.