Lamborghini, the iconic luxury car brand, is stepping into the future with a brand new look and a strong commitment to sustainability. The brand recently unveiled a modernized logo as part of its transformation towards electrifying its entire lineup by the end of 2024.
The new logo, while still featuring the recognizable bull emblem, has been updated with a “broader” typeface for the Lamborghini name. The logo now also separates the bull from the shield, giving it a more striking appearance. The primary colors of the logo are black and white, with accents of yellow and gold, symbolizing the brand's shift towards sustainability and decarbonization.
This redesign is just the beginning of Lamborghini's journey towards a fully electric lineup. The brand's “Direzione Cor Tauri” strategy aims to reduce emissions by 40% per car by 2030 through the introduction of new electric models. The first step in this transformation was the launch of the Revuelto plug-in hybrid, with plans to introduce hybrid versions of the Urus SUV and Huracan PHEV in 2024.
One of the most exciting reveals from Lamborghini is the Lanzador concept, a fully electric 2+2 GT that combines everyday practicality with high-performance capabilities. This electric vehicle is a glimpse into Lamborghini's future, showcasing their commitment to innovation while staying true to their DNA of power and agility.
Overall, Lamborghini's new look and electric lineup signify a bold step towards a more sustainable and environmentally friendly future. What do you think of Lamborghini's transformation? Let us know in the comments below!