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Friday, November 15, 2024

Arc’teryx, known for its luxury appeal, is only getting started in the $400 billion outdoor sportswear market.

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Arc'teryx, the Canadian outdoor brand under Amer Sports, is making waves in the sportswear market, especially in the first quarterly outing since going public. With a stellar performance in revenue growth, Arc'teryx is leading the pack with its Technical Apparel segment, which includes luxury-leaning outdoor sportswear, footwear, and accessories.

CEO James Zheng attributes the success to Arc'teryx's disruptive direct-to-consumer model and strong competitive position. The brand is charting new territory with unprecedented growth and profitability, particularly in key areas such as footwear, women's wear, and accessories. With a focus on innovation and quality, Arc'teryx is set to exceed expectations and continue its growth trajectory.

The brand's strong presence in North America and Asia-Pacific markets positions it well for further expansion. With a strategic focus on direct-to-consumer growth and a shift towards more urban-centric markets, Arc'teryx is reaching a wider audience while remaining true to its outdoor roots.

Under the leadership of CEO Stuart Haselden, Arc'teryx is doubling down on its commitment to excellence and creating a unique brand experience for consumers. With a focus on brand awareness and expansion into new markets, Arc'teryx is poised for continued success in the outdoor sportswear industry.

As the brand continues to innovate and grow, it remains committed to its core values of quality, durability, and a passion for the outdoors. With a strong leadership team and a dedication to sustainable practices, Arc'teryx is paving the way for the future of outdoor sportswear.

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