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Saturday, November 16, 2024

LVMH Reports Lower Sales in Challenging Luxury Goods Market

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The luxury goods giant LVMH Moët Hennessy Louis Vuitton recently announced its first-quarter revenue, which fell slightly below analysts' estimates. Despite the 2% decrease in reported revenue to €20.7 billion ($22 billion), the company saw a 3% organic revenue growth when excluding external factors like currency fluctuations.

The report highlighted that the wines and spirits business faced significant sales declines, with Champagne and Hennessy cognac sales particularly impacted. Champagne sales were affected by post-pandemic demand normalization and reduced interest in Europe, while U.S. retailers showed a cautious attitude towards Hennessy.

Sales of watches, jewelry, and fashion and leather goods also experienced decreases, with the beauty category being a standout performer. Perfume and cosmetics sales rose by 3%, and selective retailing, driven by the Sephora brand, saw a 5% increase.

Despite the challenging global economic environment, LVMH remains vigilant and confident for the year ahead. CEO Bernard Arnault expressed optimism earlier in the year, foreseeing 2024 as an exceptional year for the brand.

Although the latest release did not use the term “exceptional,” LVMH acknowledged the results as a good start to 2024 amidst the challenging landscape. Following the report, the company's U.S.-listed stock saw a slight decrease of 0.3%, but overall, it has gained 2.6% year-to-date.

As LVMH navigates through uncertain times, it continues to adapt and innovate to meet the evolving demands of the luxury market. The company's resilience and commitment to excellence position it well for future success in the luxury goods sector.

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