The Unexpected Allure of Tomato-Infused Luxury Products
In the fast-paced world of microtrends, it can be challenging to predict what will capture the public's attention. Last summer, the flush-faced ‘Tomato girl' makeup trend took the internet by storm, showcasing the unexpected allure of the tomato scent. While many expected this trend to fade away quickly, luxury brands like Loewe, Maison Margiela, and Diptyque have launched tomato-fragranced candles, perfumes, and home cleaning products that have propelled the fresh scent to peak ‘it-status' with surprising staying power.
Yarden Horwitz, co-founder and president of Spate, a consumer trend and data intelligence platform, notes a significant increase in searches for tomato-related products, indicating a growing preference for fruity fragrances. The rise of tomato-scented items coincides with the vibrant red color trend in fashion, making it a promising trend for the future.
Luxury brands have reimagined the tomato scent in various ways, creating clean, crisp, herbaceous, and sweet fragrances that evoke the essence of fresh tomatoes on the vine. Olivia Jezler, founder of scent consultancy firm Future of Smell, highlights the appeal of tomato as a unique olfactive experience that deviates from traditional floral and wood scents.
From candles to perfumes to room sprays, there are numerous ways to incorporate the irresistible verdant notes of tomato into your home and body care routine. Maison Margiela's Replica Garden Eau de Toilette, Leland Francis 109 Eau de Parfum, and Jo Malone Green Tomato Vine Townhouse Candle are just a few examples of luxe products that celebrate the refreshing scent of tomatoes.
Whether you're looking to uplift your spirits with a tomato-scented candle or freshen up your space with a tomato-infused room spray, these innovative products offer a new way to experience the beauty and allure of this unexpected trend. Embrace the joy of tomato-scented luxury and indulge in the sophistication of this unique olfactory experience.