The Huntsman Mental Health Institute and the Ad Council have come together to launch a groundbreaking campaign called ‘Love, Your Mind' aimed at creating a more open, accepting, and proactive society when it comes to mental health. With nearly 70 million adults in the US likely to experience mental health challenges, this initiative seeks to change the conversation around mental health on an unprecedented scale.
The campaign offers free mental health resources on LoveYourMindToday.org, with tailored content for specific audiences, starting with Black and Hispanic men who are overrepresented among those facing mental health challenges. Dr. William A. Smith highlights the importance of acknowledging and supporting people of color who often experience racial battle fatigue correlated with mental health issues.
‘Love, Your Mind' aims to inspire individuals to prioritize their mental health by providing actionable steps and self-care strategies through their website. The campaign features a star-studded lineup of influencers like Stephen A. Smith and Eric Bigger committed to amplifying the message to reach a wider audience.
In addition to national PSAs, the campaign has partnered with community-based organizations and leaders to organize various events, including mental health summits, e-learning hubs for faith leaders, and spoken-word poetry PSAs. The support of leading mental health organizations and experts ensures the campaign's credibility and effectiveness.
Overall, ‘Love, Your Mind' serves as a powerful reminder that taking care of our mental health is just as important as taking care of our physical health. By normalizing conversations around mental health and providing accessible resources, this campaign is paving the way for a more supportive and understanding society.