The new “Love, Your Mind” campaign is a groundbreaking initiative aimed at addressing mental health challenges and changing the conversation around mental health in America. With nearly 70 million adults in the U.S. likely to experience mental health issues, the campaign offers free resources on LoveYourMindToday.org to provide support and guidance to those in need.
One key focus of the campaign is on reaching specific audiences, starting with tailored content for Black men and Hispanic men in both English and Spanish. Recognizing the unique challenges faced by people of color, the campaign aims to provide mental health tips and resources to help individuals thrive in life.
The central message of “Love, Your Mind” encourages individuals to nurture their relationship with their minds, treating mental health as a priority. The campaign's creative assets were developed pro bono by leading creative agencies and directed by award-winning talent, Calmatic.
With the support of media partners and key influencer voices, the campaign is set to make a significant impact nationwide. From national PSAs to community events and partnerships, “Love, Your Mind” is committed to raising awareness and providing valuable resources to those struggling with mental health issues.
The collaboration between Huntsman Mental Health Institute, the Ad Council, and other leading mental health organizations underscores the importance of destigmatizing mental health and promoting self-care strategies. By offering inspiration and actionable steps, the campaign seeks to empower individuals to take control of their mental well-being and improve their overall quality of life.
To learn more about the “Love, Your Mind” campaign and access free mental health resources, visit LoveYourMindToday.org or follow the campaign on social media platforms. Together, we can work towards creating a society that is more open, accepting, and supportive of mental health.